help_outline Skip to main content


          The Association for Women in Communications

HomeEvents CalendarKnow to Grow: The 6 P's in Podcasting (planning, process, publishing, promotion, passion, & purpose)

Events Calendar - Event View

This is the "Event Detail" view, showing all available information for this event. If the event has passed, click the "Event Report" button to read a report and view photos that were uploaded.

Know to Grow: The 6 P's in Podcasting (planning, process, publishing, promotion, passion, & purpose)

Thursday, April 25, 2019, 12:00 PM until 1:00 PM
This event will be held via GoToWebinar. A separate e-mail with access information will be sent afte

Kandice Matteson
Know to Grow
Registration is required before Wednesday, April 24, 2019
Payment In Full In Advance Only
No Fee

Know To Grow: The 6 P's in Podcasting (planning, process, publishing, promotion, passion, and purpose)
Presented by Kathleen Norton-Schock & Nicole Scheffler

Thursday, April 25, 2019
12 pm CST
(10 am Pacific, 11 am Mountain, 1 pm Eastern)


Like any “startup” endeavor, large or small, establishing and implementing an enduring podcast series has practical facets that cannot be ignored if you want to be successful, and reach your ideal audience.   The founders of this 4-year old AWC Clarion award-winning podcast series developed a laser-like focus on women in technology:  their journeys, their challenges, their similarities and differences as they pursue their missions.  The Diva Tech Talk podcast has over 78 episodes and continues to create a respected library of the stories of women in technology, from large companies to startups, with the aim to attract and retain women in the field.

For this presentation, the co-founders will discuss planning, interviewee recruitment, the process (scheduling, interviewing, recording, editing, writing, publishing), resources, and the moving parts of podcast productionThey will also candidly tackle a 7th “P”: Profitability.




An ex-New Yorker, happily transplanted to the Midwest 3 decades ago, Kathleen Norton-Schock has 30-plus years in global & national profit and loss management and marketing leadership, particularly in the tech arena. She has led large worldwide teams at Fortune 1000 companies; and has founded entrepreneurial ventures. Kathleen’s current focus, through her marketing consultancy (All Things Marketing LLC) is empowering women leaders in large corporations, who need marketing supplementation; and working vigorously with young companies, who need all aspects of marketing services. She is particularly interested in strengthening organizational diversity and fostering innovation.

Kathleen has been marketing director for CA Technologies; president of Telecorp Products Inc; and global product line director of a $150 million-plus integrated worldwide product line at Unisys (the first woman to serve at that level at Unisys). She has delivered fully-integrated marketing campaigns to Infor, Solidworks and agencies (Arzika, and Onset Marketing LLC). In the non-profit arena, she was Director of Membership Marketing for; and is the co-founder of ardentCause L3C, Michigan’s first L3C, delivering non-profit software.

Start-ups are in Kathleen’s DNA. She co-founded Contractors Central, which she expanded in 27 months, then sold.  Earlier, she was on the start-up teams for both Exxon Office Systems and Dictaphone, the computer subsidiary of Pitney Bowes. She began her career at breakthrough technology think tank Quantum Science Corp. in New York City. 

In her community life, Ms. Norton-Schock served as vice president, marketing, for the Michigan Council of Women in Technology, and is still very active in MCWT.  She is also the co-founder, with Nicole Scheffler,  of Diva Tech Talk, producing podcasts to inspire more female participation in technology; and is a frequent guest on both the M2 TechCast and the Internet Advisor Show on WJR Radio.  She can be followed on Twitter at @katensch.



Nicole Scheffler has worked in technology as an engineer for over 15 years, 13 of those for Cisco. Her roots began in the start-up space as a programmer; included time as a business analyst for Fidelity; and then she has grown her career as a Cisco Systems Engineer. She is now Strategy and Planning Leader for Engineering within the Cisco Americas Partner Organization, and is constantly working to empower women in technology with her Diva Tech Talk Podcast.

Nicole holds a Masters in Information Technology from the University of North Texas, where she also gained her bachelors in Business Computer Information Systems. Her technical skills are mostly centered around the network, data center, security, and IoT. She also has programming expertise in databases, coding, and prototyping. She often speaks for local conferences, panels, and organization on these topics or various tech leader empowerment topics. She has held many Cisco certifications, from CCNA to the CCIE Written. She loves sharing her passion for these areas in the classroom, and has served as an Adjunct Professor at Lansing Community College and Davenport University for courses from Biometrics to Wireless Security. She also taught at the Cisco Networking Academy for several years, and stays involved regularly.

In addition, Nicole thrives in community-building and giving back. She has founded one non-profit, the Michigan Technology Network, designed to offer education, networking, and a community for all technologists and would-be techies. She also founded the West Michigan Cisco User Group ( which has been a strong regional organization for over 10 years. She continues to work with her Co-Founder, Kathleen Norton-Schock, on the Diva Tech Talk Podcast. Nicole is very grateful for her supportive family, daughter, and dog.

Nicole shares some of her work and many ideas on her blog and personal website:
She also posts frequently on twitter: @Tech_Nicole