What happens when you take Foreigner’s hit song “I Want to Know What Love Is” and combine it with kids from the Shriners Hospitals for Children? You create a powerful and compelling campaign about the Hospitals’ work and their life-changing support of children with disabilities.
Join us for a behind-the-scenes story from campaign producer Tammy Robbins, as she tells us how it came together, how the resulting video and public service announcements were used, and their results.
Producing a National Awareness Campaign
Thursday April 11
Sangamo Club, 2nd Floor
Networking 11:30 a.m.
Lunch and Program Noon
$20 Members, $25 Public, $10 Students*
About the Speaker: Campaign producer Tammy Robbins is Senior Regional Director of Marketing and Communication for the Shriners Hospitals for Children, Central Region. Tammy is a Carlinville, Illinois native, got her Bachelor’s degree from MacMurray College, and is a Master’s graduate of the University of Illinois’ Public Affairs Reporting (PAR) program. She has been in various communication roles with Shriners Hospitals for Children more than 17 years. She now provides support from the Shriners home office to eight Shriners Hospital locations, and serves on the hospital system’s communication leadership team.
*Pre-registration through Noon Wednesday April 10, Walk-ins $5 more