Mary Lou Quinlan Named 2004 International Matrix Award Recipient by The Association for Women in Communications
Mary Lou Quinlan, founder and CEO of the strategic marketing company Just Ask a Woman, is the recipient of the 2004 International Matrix Award given by The Association for Women in Communications. AWC presents this award to a communications professional for achieving the highest level of professional excellence.
As founder of the strategic marketing company Just Ask a Woman, Quinlan has advised dozens of clients including General Motors, CitiGroup, Johnson & Johnson, Estee Lauder and Intel to help them gain women’s attention and loyalty.
Prior to founding her own company, Quinlan served as director of sales motivation and advertising for Avon Products and CEO of New York agency N.W. Ayer & Partners. Quinlan has earned many awards during her 25-year career, including Advertising Women of New York’s Woman of the Year in 1995 and New York Women in Communications’ 1997 Matrix Award.
Women tell Mary Lou Quinlan things that they wouldn’t tell other people. In fact, in the last four years, more than 4,000 female consumers have confided in her in such a personal way that the Wall Street Journal named her “the Oprah of Madison Avenue.”
Quinlan has been published in Fast Company, Marie Claire, MORE and Good Housekeeping. She has been featured in the New York Times, The Wall St. Journal, Business Week, and on CNBC, CNN and National Public Radio. She delivers weekly advice on “What Women Want” for the nationally syndicated radio program “The Advertising Show.” She is author of the new book, “Just Ask a Woman, Cracking the Code of What Women Want and How They Buy.”
The International Matrix Award is given annually to a communicator whose work exemplifies the founding principles and ideals of the association. First presented in 1998, previous recipients include Jane Pauley, Ellen Goodman, Diane Rehm, and Gail Evans, and Linda Haneborg, and Judy Woodruff. The award will be presented at the Clarion/Matrix Awards Dinner, a highlight of AWC's Annual Professional Conference, held this year in Charlotte, North Carolina, October 6-9, 2004.
Founded in 1909 as Theta Sigma Phi, The Association for Women in Communications is a nonprofit organization that champions the advancement of women across all communications disciplines by recognizing excellence, promoting leadership and positioning its members at the forefront of the evolving communications era. The association has members in more than 100 professional and student chapters around the world and a strong network of independent members. For more information about AWC, please visit the website at www.womcom.org.
