Public Relations / Marketing Books
EVEolution: The Eight Truths of Marketing to Women by Faith Popcorn
 If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and Clicking, two bestselling books on consumer trends, for businesspeople everywhere to realize that you can't succeed in business without successfully marketing to women. Whether you make cornflakes or concrete, pillows or pixels, women should--no, must--be your chief target. Popcorn's prediction: within a decade, the companies that do the best job of marketing to women will dominate every significant product and service category. Popcorn calls this "EVEolution"--a trend that will redefine the way companies create profitable and lasting relationships with their key consumers--women. Using business case studies, cultural signals, statistical data, and in-depth interviews with CEOs, entrepreneurs, and consumers, Popcorn presents the eight essential truths about marketing to women. Details |
Women in Public Relations by Larissa A. Grunig, Elizabeth Lance Toth, and Linda Childers Hon
 The last 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark volume presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. For educators and students, the book provides ideas and data that will bring gender and other diversity issues into the forefront of discussion. Public relations professionals, for their part, will gain the tools needed to critically examine their organizational structures and work toward fair and effective solutions. Details |
Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, and Other Special functions by Judy Allen
 This book gives readers practical advice on every aspect of organizing and managing special events, such as how to choose the best venue; preparing and managing the budget; scheduling; coordinating food and beverages; selecting decor, themes, and entertainment; media; and staffing. Includes many forms, checklists, and tips for planning and managing events * Features examples of events where things went right--and wrong * Provides techniques to maximize savings and avoid surprises. Judy Allen (Toronto, Ontario) is President of Judy Allen Productions, a full-service event planning production company that designs, produces, and orchestrates special events worldwide. She is a speaker at industry conferences and a contributor to such publications as Meeting and Incentive Travel magazine and Toronto Special Events. Details |
Not for Attribution by Jon L. Allen
 The foibles of clients and idiosyncrasies of chief executive officers, told as only their public relations and public affairs staffers can, make for amusing, wry and true stories in Not For Attribution. Annual meetings, annual reports, press conferences, media relations and special events don't always go as planned, sometimes with hilarious results. Not For Attribution is the first ever volume to contain more than two hundred such entertaining anecdotes, contributed by members of their rapidly-growing profession with "real world" experience. Details |
Using Public Relations Strategies to Promote Your Non-Profit Organization by Ruth Ellen Kinzey, MA
 With instructions on how to make newsletters, annual reports, speakers bureaus, and board selection, this book helps you gain effective public relations tools that are within your established budget parameters. Even noovice communicators will be able to perform marketing and public relations tasks in an effective, strategic manner. Details |
|
|
