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Advertising & Marketing
Audiovisual Productions
Books & CD-ROM
Brochures, Custom & Special Publications
Education
Film
Fund Development
Magazines
Major News Event
Newsletters
Newspapers
Online Media
Photography & Graphics
Public Relations
Radio
Special Event
Television


Advertising & Marketing

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Advertising Media Kit
USA WEEKEND 2004 Media Kit
USA WEEKEND
Sonia David, Marketing Director
Robert Slagle, Creative Director
Barbara Serino, Marketing Manager

Radio Commercial - 30 seconds
No Entries

Radio Commercial - 60 seconds
No Entries

Television Commercial
Connected Revised
U.S. Postal Service
Rod DeVar, Manager, Advertising
U.S. Postal Service Marketing Department

Multimedia Advertising Campaign
Touchstone Energy - "The People have the Power"
masius
Tanya Chung, Account Executive
Bill Connors, Creative Director
Gene Campanelli, Associate Creative Director
Kathleen McCarvill, Account Director

Print Advertising
AGA - "Morgue"
masius
Tanya Chung, Account Executive
Bill Connors, Creative Director
Gene Campanelli, Associate Creative Director
Erin Ortiz, Account Director

Marketing Communications Campaign, Established Product/Service - Budget of less than $50,000
Parsons Initial Education Campaign
Wells Fargo
Lisa Rothenburg, Communications Consultant
PartnerComm

Marketing Communications Campaign, Established Product/Service - Budget of more than $50,000
High Performance Delivered Repositioning
Accenture
Charles H. Teeter, Brand Director
Teresa Poggenpohl
James E. Murphy

Marketing Communications Campaign, New Product/Service - Budget of $50,000 or less
No Winner

Marketing Communications Campaign, New Product/Service - Budget of $50,000 or more
hrSource: Enhance Your Experience
Towers Perrin
Cynthia Phon, Principal
Kristina DiPalo, Pfizer
Samantha Graham, Pfizer
Towers Perrin for Pfizer

Direct Mail Campaign
BellSouth Metro Ethernet Direct Mail Campaign
BellSouth Corporation
Kristin O'Neil, Senior MarCom Manager



Audiovisual Productions

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Educational, Informational or Training Video Production - 15 minutes or less
MILA's Loan Process Overview
MILA, Inc.
Tina Gonsalves, Director of Marketing
Marty Pappas, Graphic Designer

Educational, Informational or Training Video Production - Longer than 15 minutes
AccessPoint Tutorial
MILA, Inc.
Tina Gonsalves, Director of Marketing
Marty Pappas, Graphic Designer

Promotional Video Production
The T.W. Lewis Difference
T. W. Lewis
Tracy Rubenstein, Marketing Director
Harry Karidis, Director
Ben Gordon, Producer


Books & CD-ROM

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Nonfiction, Non-technical Book
COUNT ON US: American Women in the Military
Amy Nathan, Author
National Geographic, Publisher

CD-ROM Title, Educational/Reference
No Winner


Brochures, Custom & Special Publications

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Brochure, External Audience - Corporate/For Profit
InSite VRN
IQ
Mary Schneider, VP, Client Management, IQ
Dan Froehlich, Agronomist, Mosiac

Brochure, External Audience - Nonprofit
Guide to the Downtown Denver Campus
University of Colorado at Denver and Health Scienc
Micheline Heckler, Creative Manager
Office of Marketing Communications

Special Print Communication - 1-2 Colors
2004 Heart Ball Invitation
Petrone Medvedo Design
Janet Medvedo, Designer
American Heart Association Allegheny Division

Special Print Communications - 3-4 Colors, budget of less than $15,000
Catawba Lands Conservancy’s First 5000 Acres
Moonlight Design Group
Catawba Lands Conservancy

Special Print Communications - 3-4 Colors, Budget of more than $15,000
The College of New Rochelle: Celebrating a Century of Wisdom for Life
The College of New Rochelle
Lenore Carpinelli, Publication Manager & Senior Editor
Deborah Thomas, Executive Editor
John Coyne, Associate Editor

Internal Print Communications
hrSource: Enhance Your Experience
Towers Perrin
Cynthia Phon, Principal
Kristina DiPalo, Pfizer
Samantha Graham, Pfizer
Towers Perrin for Pfizer

Reference/Resource Directory
Roseville Joint Union High School District Facilities Master Plan
Drisha Leggitt & Company Communications
Drisha L. Leggitt, President
Roseville Joint Union High School District

Custom Publications - Magazine, Best Overall
DEIXIS, the DOE CSGF Annual
The Krell Institute
Shelly Olsan, Communications Manager
Julie Mangels, President, Juls Design, Inc.

Custom Publications - Brochure, Pamphlet or Guide
Masterpiece Theater: Film in the Classroom
WGBH Boston
Sonja Latimore, Print Manager
Cyrisse Jaffee, Print Project Director
Amy Kittenplan Hubbard, Associate Editor
WGBH Educational Outreach

Custom Publications - Nonfiction, No technical
No Entries

Custom Publications - Nonfiction, Technical
The Southern California Journal of Blood
American Red Cross Blood Services, Southern Calif
Saundra Keenan Davison, Creative Services


Education

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Course Development
No Entries

Curriculum Design
No Entries


Film

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Short Feature
No Entries

Fiction Feature
No Entries

Nonfiction Feature Film
No Winner

Fund Development

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Fund Development - Annual Giving Campaign
Lance Armstrong Foundation, July 2004 Donor Acquisition
Daniller + Company
Mae Daniller, President
Lance Armstrong Foundation

Fund Development - Capital Campaign
Jack S. Blanton Museum of Art, December 2004 Capital Campaign
Daniller + Company
Mae Daniller, President

Fund Development - Fundraising Campaign
No Entries

Magazines

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Magazine Feature Article, External Publication - Circulation of 100,000 or fewer
Broken Treaties
5280 Publishing
Maximillian Potter, Executive Editor
Daniel Brogan, Editor and Publisher

Magazine Feature Article, External Publication - Circulation between 100,000 and 500,00
Can This Man Be Straight
Philadelphia Magazine
Jason Fagone, Writer-at-Large

Magazine Feature Article, External Publication - Circulation of 500,000 or more
Think You're Covered? Think Again
SELF Magazine
Sara Austin, News Director, Author
Lucy S. Danziger, Editor-in-Chief

Magazine Feature Article, Internal Publication
There's more to gasoline price increases than meets the eye"
ConocoPhillips
Camilla Aucott, Corporate Communications Consultant
Camilla Aucott, Writer
Marianne Kah, Contributor
Matthew Yoder, Contributor

Magazine Regular Editorial/Opinion Column - Circulation of 100,000 or fewer
Deborah Paul
Indianapolis Monthly
Deborah Paul
Deborah Way, Editor

Magazine Regular Editorial/Opinion Column - Circulation between 100,000 and
American Journal of Nursing, 2004
American Journal of Nursing
Diana J. Mason, Editor-in-Chief

Magazine Regular Editorial/Opinion Column - Circulation of 500,000 or more
Series of Columns
TIME Magazine
Andrew Sullivan, Contributor

Magazine Regular Informational/Nonopinion Column
Packet magazine: "Technically Speaking"
Cisco Systems
Susan Borton, Senior Ediotor
David Ball, Editor-in-Chief
Jennifer Redovian, Managing Editor

Magazine Series, Special Section or Group Project, External Pub - Circulation of 100,000 or fewer
Does Anybody Really Know What Time It Is?
Indianapolis Monthly
Deborah Way, Editor
Andrew Putz, Senior Editor
Michael McCormick, Art Director

Magazine Series, Special Section or Group Project, External - Circulation between 100,000 and 500,00
Tales of Two Cities
Philadelphia Magazine
Larry Platt, Editor

Magazine Series, Special Section or Group Project, External Publication - Circulation of 500,000 or more
Your Breasts, Healthy for Life
SELF Magazine
Lucy S. Danziger, Editor-in-Chief
SELF Magazine Staff

Best Overall External Magazine - Circulation of 100,000 or fewer
UMDNJ Magazine
University of Medicine & Dentistry of NJ (UMDNJ)
Barbara Hurley, Director, University Marketing
UMDNJ Publications Staff

Best Overall External Magazine - Circulation between 100,000 and 500,000
Blue Planet Quarterly
The Ocean Conservancy
Sara Bennington, Managing Editor

Best Overall Magazine - Circulation of 500,000 or more
Fast Company magazine, July and August 2004
Fast Company
Mark Vamos, Editor

Best Overall External Magazine - Start-up, First Issue
Cleveland Clinic Magazine
The Cleveland Clinic
Bruce Loessin, Chairman and Executive Director, Institutional Relations and Development
James M. Blazar, Chief Marketing Officer

Best Overall Magazine
Women in Business
American Business Women's Association
Communications Department

Most Improved Magazine - External Publication
UMDNJ Magazine
University of Medicine & Dentistry of NJ (UMDNJ)
Barbara Hurley, Director, University Marketing Communications
UMDNJ Publications Staff

Most Improved Magazine - Internal Publication
No Winner

Major News Event

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Major News Event - Magazine
How He Did It
Newsweek

Major News Event - Newspaper
McGreevey Resigns
The Record (Bergen County, NJ)
Frank Scandale, Editor
The Record Staff

Major News Event - Online
No Winner

Major News Event - Photography
No Entries

Major News Event - Radio
No Entries

Major News Event - Television Coverage
No Entries

Major News Event - Video Clip
No Entries

Newsletters

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External Newsletter - Corporate/For Profit
RPM - Really Powerful Marketing
IQ
Robert Bausch, Vice President
Charlie Brown, Creative Director
Eric Hanson, Art Director

Annual Report - Nonprofit, annual budget of $20,000 or more
University Report 2003-2004, Resource for Life
University of Medicine & Dentistry of NJ (UMDNJ)
Barbara Hurley, Director, University Marketin
UMDNJ Publications Staff

Internal Newsletter - Corporate/For Profit
Women & Company newsletter
Underline Communications, LLC
Susan Myers, Principal
Susan Berman, Prinicpal

Internal Newsletter - Nonprofit
Update -- The Move to Pomona
American Red Cross Blood Services, So California
Marc Jackson, Public Affairs Director
Teresa Webber-Freeman
Glanda Smith

Most Improved Newsletter - External Publication
News from Home
T. W. Lewis
Tracy Rubenstein, Marketing Director

Most Improved Newsletter - Internal Publication
The Review
Chamber of Commerce Southern New Jersey
Marilyn Kleinberg, Vice President, Special Events & Marketing
Meredith Lavery, Manager, Communications
Rose Thomas, Graphic Designer

Newspapers

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Newspaper Hard News Story - Circulation of 100,000 or fewer
No Entries

Newspaper Hard News Story - Circulation of more than 100,000
Gayle White's coverage of the presidential campaign
The Atlanta Journal-Constitution
Gayle White, Staff Writer

Newspaper Feature Story - Circulation of 100,000 or fewer
The Ten Million Dollar Woman
East Bay Express
Kara Platoni, Staff Writer

Newspaper Feature Story - Circulation of more than 100,000
Learning to Hit a Lick
Cre
ative Loafing
Mara Shalhoup, News Editor

Newspaper Regular Opinion/Editorial - Circulation of 100,000 or Fewer
Columns by Susanna Rodell
The Charleston Gazette
Susanna Rodell, Editorial Page Editor

Newspaper Regular Opinion/Editorial Column - Circulation of more than 100,000
A selection of columns
The Des Moines Register
Rob Borsellino, Columnist

Newspaper Regular Nonopinion/Informative Column - Circulation of 100,000 or fewer
No Winner

Newspaper Regular Nonopinion/Informative Column - Circulation of more than 100,000
Science Journal
The Wall Street Journal
Sharon Begley, Staff Reporter

Newspaper Feature Series - Circulation of 100,000 or fewer
The Nation's Health Series on Health Disparities Solutions
The Nation's Health
Michele Late, Executive Editor
Kim Krisberg, Senior Editor

Newspaper Feature Series - Circulation of more than 100,000
Offshore Storm
The Record (Bergen County, NJ)
Frank Scandale, Editor
Hugh Morley, Staff Writer

Newspaper Investigative Series - Circulation of 100,000 or fewer
No Entries

Newspaper Investigative Series - Circulation of more than 100,000
Financial Surgery
The Wall Street Journal
Ellen E. Schultz & Theo Francis, Staff Reporters

Newspaper Special Section or Special Edition - Circulation of 100,000 or fewer
No Entries

Newspaper Special Section or Special Edition - Circulation of more than 100,000
Reconstructing Afghanistan
Arkansas Democrat-Gazette
Bob Wigginton and Benjamin Krain, Asst. City Editor - Staff Photographer


Online Media

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World Wide Web Site - Corporate/For-profit
Newsweek.com
Newsweek.com

World Wide Web Site - Nonprofit
LIVESTRONG™ Resource for Cancer Survivors - www.livestrong.org
Lance Armstrong Foundation
Tiffany Galligan, Associate Director of Innovations

World Wide Web Site - Regular Column
Dear Doctors Column
Univ of Ala. at Birmingham Health System
Lisa Mahaffey, Senior Medical Editor
Julius E. Linn, MD, Executive Director, Office of Medical Publications

Online Journalism - Special News Section
Coverage of 2004 campaign season
Newsweek.com

Online Journalism - Special Feature Section
Coverage of 2004 Summer Olympics in Athens
Newsweek.com

Online Publication - Corporate/For-profit
No Winner

Online Publication - Nonprofit
SAMHSA News (online version), www.samhsa.gov/SAMHSA_News
Substance Abuse and Mental Health Services Administration
Deborah Goodman, Editor, SMHSA News
Meredith Hogan Pond, Managing Editor, IQ Solutions, Inc.
Catherine Godfrey, Web Designer, IQ Solutions, Inc.


Photography & Graphics

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Corporate/Stock Photography, Feature Photo
Cover photo of Eddie O'Brien
Cabrini College
Merry Sue Baum, Editor, Cabrini, The Magazine
John Emerson, Photographer

Press Photography - Spot News Photo
Prayers for Firefighters
Pittsburgh Post-Gazette
John Beale, Staff Photographer

Press Photography - Photo Series/Essay (Hard News)
Taking Falluja
Associated Press
Anja Niedringhaus, Photographer

Press Photography - Photo Series/Essay (Feature)
Afghanistan in Recovery
Associated Press
Emilio Morenatti, Photographer

Press Photography - Sports Photo
Leap of Faith
Sports Illustrated
James K. Colton, Photography Editor
Bob Martin

Editorial Cartoon
A selection of cartoons
The Des Moines Register
Brian Duffy, Editorial Cartoonist

Informational Graphics
No Entries

Logo - Corporate/For-profit
Homsby's Hard Cider, "Are You A Social Animal?"
Cramer-Krasselt
Ann Stadler, Vice President, Account Director
CK Promotions

Logo - Nonprofit
Practical Parent Education Logo
dawson|duncan
Roslyn Dawson Thompson, Pricipal
Michelle Ordeneaux Jones, Account Executive
Whitney Threadgill, Graphic Designer

CD/DVD Creation and Design
No Entries

Special Design/Creation
hrSource: Enhance Your Experience
Towers Perrin
Cynthia Phon, Principal
Kristina DiPalo, Pfizer
Samantha Graham, Pfizer
Towers Perrin for Pfizer

Unique Web Design
FIU AWC Student Chapter Website - www.fiu.edu/~awc/
Florida International University
Margo Berman, Creative Content and Supervisor
Janet Texidor, Web Designer
Brian Friedman, Webmaster


Public Relations

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Public Relations One-time Campaign - Corporate/For-profit, annual budget of $10,000 or less
All Dolled Up
Corporate Communications Alliance (CCA)
Sandra K. Alan, Principal/Managing Director

Public Relations One-time Campaign - Corporate/For-profit, Annual budget of $10,000 or more
From Blank Page to Breakthrough: Launching Xerox's Next Generation Products
Text 100 for Xerox
Jamie Martin, Senior Account Executive
Xerox Office Group

Public Relations, One-time Campaign - Nonprofit. Annual budget of $10,000 or less
A Proper Farewell
The Castle Group, Inc.
Angela Giovanello, Senior Account Executive
Sandy Lish
Beth Andriy Monaghan

Public Relations One-time Campaign - Nonprofit. Annual budget of $10,000 or more
Show Me You Care: Defeat Amendment 1
Millennium Communications, Inc.
Barbara Pierce, President
Lisa Rau, Director of Public Relations, Silver Dollar City

Public Relations Campaign, Ongoing - Annual budget of $50,000 or less
Red's New Room Renovation PR Campaign
Accor North America
Kelley Johnson, Director, Communications and PR
Jacqueline Lajoie, Marketing Essentials, Inc.

Public Relations Campaign, Ongoing - Annual budget of $50,000 or more
Pfizer's Boston Heart Party 2004 - "Boston Restaurants Take Heart"
Solomon McCown & Company, Inc. for Pfizer, Inc.

Public Affairs Campaign, Ongoing
360 Degress of Financial Literacy
American Institute of Certified Public Accountants
Cheryl Reynolds, Project Manager
Janice Maiman, Vice President, Strategic/Member Communications

Press Kit
Yes, Virginia, There is a Stress-Free Holiday - Driving Media to Simon Malls
Solomon McCown & Company, Inc. for Simon Property Group

Special Event/Special Promotion
41st Pillsbury Bake Off Contest
Coyne PR
Lisa Farynyk, Account Supervisor
Marlene Johnson, Senoir Public Relations Manager, General Mills, Inc
Peg Ilkka, Public Relations

Annual Report - Corporate/For-profit - annual budget of less than $20,000
No Entries

Annual Report - Corporate/For-profit - annual budget of $20,000 or more
No Entries

Annual Report - Nonprofit - annual budget of less than $20,000
SMECO 2003 Annual Report
Ad Management Insights, LLC
Lynn Osborne, President
Yvonne Pover, Skardon Pover, Inc.

Annual Report - Nonprofit - annual budget of less than $20,000
No Winner

Annual Report - Nonprofit - annual budget of $20,000 or more
The Columbus Foundation 2003 Annual Report: Momentum
The Columbus Foundation
Amanda Keiffer, Communications & Marketing Manager
The Columbus Foundation Marketing & Communications Department
Terry Rohrbach, Principal, Base Art Co.

Community Relations Campaign
Carpet One Makes A Difference
Patrice Tanaka & Company
Andrea Lillo, Account Executive
Ellen LaNicca, President and Co-Founder
Adrienne Otto, Senior Account Executive
Nancy Donoghue, Senior Vice President

Community Service Campaign
The Great American Bake Sale
Presented by PARADE Magazine and Share our Strength
Alexis Richel, Publicist, PARADE Magazine

Crisis Communications Campaign
Coins, Collectors & Closing Create Crisis
National Museum of American History
Valeska M. Hilbig, Deputy Director, Office of Public Affairs
Melinda Machado, Director

Employee Relations Campaign
The Reader's Digest Global Town Hall
The Reader's Digest Association
Susan Russ, Dir, Public Affairs/Exec Dir, RD Foundation
Norma Jean-Jacques, Internal Communications Manager
Yadira Jankowski, Public Affairs Specialist


Radio

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Radio Regular Newscast
No Entries

Radio Regular Feature Program
Hillside Family Forum - The Fat Trap
Hillside Family of Agencies
Sarah Clapper, Producer, Clio Associates of Rochester, Inc
Jennifer Bacci, Producer, Hillside Family of Agencies
Terese Taylor, Host, Infinity Broadcast

Radio Feature Story - Public Radio
Amendment 3 - In My Neighborhood
KUER
Jennifer Brundin, Producer

Radio Feature Story - Commercial Radio
NGO Training
World Vision
Ann Brooks, Executive Producer
Leda Harman, Reporter

Radio Documetary Series - Public Radio
Coming of Age Stories
Chicago Public Radio
Amy Dorn and Hillary Frank, Producers

Radio Documentary Series - Commercial Radio
No Entries

Radio Documentary, One Time - Public Radio
Deep In Our Hearts
Trillium Media
Sandra Sleight-Brennan, Producer

Radio Documentary, One Time - Commercial Radio
A Mimosa Story; Youths for the Love of Life - A Special Documentary
T.B.C. (Taegu Broadcasting Corporation)
Ha Heoun-mok, Director
Jung Yae-won, Translator
Park Sun-hyun, Korean Scripter

Women's Issues Radio Program
The Breast Cancer Monologues
MediaRites
Dmae Roberts, Executive Producer


Special Event

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Special Event - Conference
Lights, Power, Action - Seeking Solutions with ISO New England
The Castle Group, Inc
Wendy Spivak, Principal

Special Event - Seminar
The Making of Minority Executives in Corporate America
American Business Women's Association
Communications Department

Special Event - Special Purpose Event
Ferndale Refinery 50th Anniversary Celebration
WAECOMM
Wendy A. Eickmeyer, Creative Director
ConocoPhillips Ferndale Refinery


Television

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Television Spot news Story - National
Russian School Hostage
CNN
Ryan Chilcote, Correspondent
Alina Gracheva, Producer

Televison Feature Story/Segment (Comprehensive or ongoing) - Local
Operation Safe Kids
WMAR-TV
Tisha Thompson, Reporter
John Anglim, Photographer

Television Feature Story/Segment - National
Euro Islam
Religion & Ethics NewsWeekly
Bob Abernethy, Host
Arnold Labaton, Executive Producer
Saul Gonzalez, Producer and Correspondent

Television Investigative Series - Local
Caught in the Driver's Seat
NBC 10, WJAR-TV
Alison Bologna, Reporter
Scott Santos, Photographer and Chief Editor
Bob Farrell, Photographer

Television Investigative Feature or Series - National
Primetime Thursday - Fighting for Care
ABC News
Robbie Gordon, Producer
Diane Sawyer, Anchor, Correspondent
Robert Lange, Executive Producer

Television News Magazine Program - Local
55 Ways to Stay Young: A Healthlink Special with Jean Enersen
KING-TV
Joan Kinsey, Writer/Senior Producer
Jean Enersen, Writer/Producer

Television News Magazine Program - National
Sound Insight: The Sue Thomas Story
Primary Focus
Allyson Vaulx, Associate Producer
Dr. Cal Bremer, Executive Producer
Pam Zelek, Producer

Television Public Affairs Progam - Local
Bullying
Massachusetts School of Law
Diane M. Sullivan, Professor of Law, Producer, Host
Michael Coyne, Producer

Television Public Affairs Program - National
America Drinks: Sesno Reports
WETA
Frank Sesno, Managing Editor and Host
Dalton Delan, Executive Producer, WETA, Washington, DC
Jim Finkelstein, Executive Producer, George Mason University
Chris Guarino, Producer, WETA, Washington, DC

Television Health Medical Story - Local
Living Beyond Breast Cancer
WFOR-TV
Laurie Jennifer Stein, Investigative Reporter
Jeremy Fisher, Editor

Television Health Medical Story - National
Dr. Sanjay Gupta Primetime Special: The First Patient
CNN
Sanjay Gupta, Correspondent
Carol Kinstle, Executive Producer

Television Children's Educational Program - Target audience ages 10 and under
ZOOM
WGBH Educational Foundation
Kate Taylor, Executive Producer
Kathleen Shugrue, Producer

Television Documentary Program - Target audience ages 11 and up
ESPN SportsFigures: Crashing Impulse, The Drag of Drag
Factory Films, Inc.
Holly A. Faison, Executive Producer
A. Dean Bell, Executive Producer, Writer, Director

Television Documentary Program - Local
Circle of Love: Living with Alzheimer's
WHYY
Nessa Forman, Vice President for Corporate Communications
Trudi Brown, Executive Producer
Andrea Campbell, Producer/Director

Television Documentary Program - National
My Flesh And Blood (America Undercover)
HBO Documentary Films
Sheila Nevins, Executive Producer
Jennifer Chaiken, Producer/Director

Television Documentary Series
No Winner

Television Public Service Announcement
Lazybones
American Academy of Orthopaedic Surgeons
Sandra R. Gordon, Dir, Public Education and Media Relations

Television Sports Programming
Game Face
CNN
Mary Anne Fox, Producer
Carl Graf, Editor

Television Talk Show
Surfing for Sex: Town Meeting
News 12 Westchester
Lisa Salvadorini, Producer
Brian Conybeare, Reporter

Television Show, Informational - Single Episode
Smart Medicine: Episode #1
Running Pony Productions
Baptist Memorial Health Care

Television Show-Informational - Series
No Entries


 

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