Advertising & Marketing

Radio Commercial
Condoms4Life Spanish Language Radio Ad
Catholics for Choice
National Latina Institute for Reproductive Health
Jon O’Brien

Television Commercial
Big Y World Class Market – Colors of Summer TV 2008
Marilyn Barnett, President, MARS Advertising
John Schnepp, Director of Advertising, Big Y Foods, Inc.

Print Advertising
Galvin Sad Socket Advertising Campaign
Vanguard Communications
Deanna Troust, VP/Creative Services
Ryan LaLonde, Art Director
Kathy Keller, Lead Designer

Marketing Communications Campaign - Budget of $50,000 or less
What Inspires You?
Potomac Communications Group
Laura Hermann, Potomac Communications Group, Vice President
Barbara Longsworth, Potomac Communications Group, Senior Creative Director
Barbara Hicks, American Physical Society, Associate Publisher
Annie Barber, Potomac Communications Group, Senior Project Coordinator

Marketing Communications Campaign - Budget of more than $50,000
E-Fuel: Priming the Pumps for the Microfueler
Maloney & Fox

Direct-Mail Campaign
Oklahoma City Wildcatters Campaign
Greater Oklahoma City Chamber
Ackerman-McQueen
Cynthia Reid, Vice President of Marketing and Communications
Barbara Johnston, SVP of Ackerman McQueen

Online Marketing Campaign
Joffrey’s Java Beta Test
Pierson Grant Public Relations
Joffrey’s Coffee & Tea Co.

Promotional Video Production
Two Families/Two Stories
Barbara Dean Hendricks, Producer/Director
Kathy Reding, Editor
Fisher House Foundation, Inc.

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Books & CD-ROM

Nonfiction, Non-technical Book
Please, Can We Keep The Donkey? A Collection of Animal Rescue Stories by the Massachusetts School of Law Community
Massachusetts School of Law
Diane Sullivan, Editor
Holly Vietzke, Editor, Massachusetts School of Law Community

CD-ROM Title, Educational/Reference
Vibrant Rioja: Tradition and Innovation at the Frontiers of Flavor
CRT/tanaka
Kelly Bucher, Senior Account Executive
Jon Stamell, Senior Counselor
Adrian Murcia, Spokesperson

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Brochures, Custom & Special Publications

Special Print Communications - Brochure
Slam the Door on Scammers
Broward Sheriff’s Office
Lynne Cunneen Martzall, External Affairs Manager
Jane M. Hidalgo, Graphic Designer & Production Coordinator
Jennifer Rosinski, External Affairs Specialist

Special Print Communications - Guide
Martha Speaks Reading Buddies Program
WGBH Educational Foundation
Cyrisse Jaffee, Editorial Project Director

Internal Print Communications
IHG 2007 Report to the Community
IHG - InterContinental Hotels Group

Custom Publications: Magazine, Best Overall
PARADE Presents: Inspiration
Parade Publications

Custom Publications: Nonfiction, Technical
2-1-1 @ IMPACT: Realizing Milwaukee’s Potential – 2003-2007 Report to the Community
Vickie Boneck, IMPACT
Kathleen Pritchard, Planning Council for Health & Human Services
Jan Graveline, G2 Creative

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Education

Educational, Informational or Training Video Production - 15 minutes or less
TCS in Action: Saving Energy in Retail Facilities
24/7 Media
Karen Streiff, Executive Producer
Miriam Tensuan, TCS Director of Internal Communications

Educational, Informational or Training Video Production - Longer than 15 minutes
National Food Service Management Institute’s Cooks for Kids, 2008 Episode 5
Running Pony Productions
National Food Service Management Institute

Curriculum Design
Grant Writing – Graduate Course Curriculum
Lynn O’Connell

Fund Development

Fund Development Programs/Projects - Annual Giving Campaign
Blessings: Our Lady of the Lake University End-of-Year E-Appeal
Our Lady of the Lake University Marketing and Communications
Mary Parra, Web Design and Marketing Specialist
Cathy Maule, Manager of Design Services and Graphic Designer
Sylvia Carrizales, News and Information Editor

Fund Development Programs/Projects - Capital Campaign
University of Texas Performing Arts Center 2008 Member Acquisition Campaign
Mae Daniller, Daniller + Company
RSD Advertising
University of Texas Performing Arts Center

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Magazines

Magazine Feature Article, External Publication - Circulation of 100,000 or less – Lifestyle
Remembering Martin – Joan Baez Creates Legendary Magic
Linda Fritz

Magazine Feature Article, External Publication - Circulation of 100,000 or less – Current News
The State of Mott’s Home State – Mott Mosaic
Charles Stewart Mott Foundation
Marilyn S. LeFeber, Vice President of Communications
Maggie I. Jaruzel, Communications Officer
Donald F. Dahlstrom, Senior Communications Officer

Magazine Feature Article, External Publication - Circulation of 100,000 or less – Miscellaneous
The Mysterious Journey of an Erotic Masterpiece
ARTnews
Konstantin Akinsha

Magazine Feature Article, External Publication - Circulation between 100,000 and 500,000 – Lifestyle
Wyeth’s World
Philadelphia Magazine
Matthew Teague, Senior Writer

Magazine Feature Article, External Publication - Circulation between 100,000 and 500,000 – Current News
The Lie We Love
E.J. Graff
Schuster Institute for Investigative Journalism, Brandeis University

Magazine Feature Article, External Publication - Circulation between 100,000 and 500,000 – Miscellaneous
Is Your Patient Taking the Right Antimicrobial?
Mary C. Vrtis, PhD, RN
American Journal of Nursing
Wolters Kluwer Health

Magazine Feature Article, External Publication - Circulation of 500,000 or more – Lifestyle
Do Cholesterol Drugs Do Any Good?
John Carey, Senior Coorespondent
BusinessWeek

Magazine Feature Article, External Publication - Circulation of 500,000 or more – Current News
The Disorder Next Door
Tula Karras, Contributing Deputy Nutrition Director
SELF Magazine

Magazine Feature Article, External Publication - Circulation of 500,000 or more – Miscellaneou
Growing Up Bipolar
Mary Carmichael
Newsweek

Magazine Feature Article, Internal Publication
Mercy Unleashed
Angie’s List Magazine

Magazine Regular Editorial/Opinion Column - Circulation of 100,000 or less
“Signs of Life,” “Guitar Hero,” and “Baggage”
Charlotte Magazine
Laurie Prince, Contributing Editor
Richard Thurmond, Editor

Magazine Regular Editorial/Opinion Column - Circulation 500,000 or mor
Just Between Us
Angie’s List Magazine

Magazine Regular Informational/Nonopinion Column
Loco Parentis: “Beyond Words,” “Living Large,” and “Crossing Borders”
Philadelphia Magazine
Sandy Hingston, Senior Editor

Magazine Series, Special Section or Group Project, External Publication - Circulation of 100,000 or less
Early Education: Neediest Moms and Kids Miss Out
Catalyst Ohio
Joy Brewington, Data Analyst
Rachel Abbey, Reporter
Charlise Lyles, Editor

Magazine Series, Special Section or Group Project, External Publication - Circulation between 100,000 and 500,000
State of the Science: Professional Partners Supporting Family Caregivers
American Journal of Nursing
Wolters Kluwer Health

Magazine Series, Special Section or Group Project, External Publication - Circulation of 500,000 or more
Cyber War
Brian Grow
BusinessWeek
Joy Brewington, Data Analyst

Best Overall External Magazine - Circulation of 100,000 or less
Harvard Medical Alumni Bulletin
Harvard Medical School
Paula Brewer Byron, Editor
Ann Marie Menting, Associate Editor
Jessica Cerretani, Assistant Editor

Best Overall External Magazine - Circulation between 100,000 and 500,000
August 2008 - Best of Philly Issue
Philadelphia Magazine
April White, Food Editor
Christy Speer, Senior Editor

Best Overall External Magazine - Circulation of 500,000 or more
Newsweek
Jon Meacham, Editor

Best Overall Internal Magazine
ACC Docket
Association of Corporate Counsel
Kim Howard, Editor-in-Chief

Most Improved Magazine - External Publication
Miami Design Gulfstream Media Group
Merri Grace McLeroy, Editor
Craig Cotrell, Senior Designer

Most Improved Magazine - Internal Publication
Chamber UPDATE
The Greater Springfield Chamber of Commerce
Sarah Wolin

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Major News Event

Major News Event - Magazine
How He Did It
Newsweek
Evan Thomas
Daren Briscoe
Eleanor Clift

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Newsletters

Newsletter - Print
Signal 14 Campaign
Broward Sheriff’s Office
Lynne Cunneen Martzall, External Affairs Manager
Jane M. Hidalgo, Graphic Designer & Production Coordinator
Jennifer Rosinski, External Affairs Specialist

Newsletter - Online
Center Times Online
UT Southwestern Medical Center
Office of News and Publicationst

Most Improved Newsletter – Print
Friends of the Vietnam Center Newsletter
Victoria Paige Lovelady, Senior Editor
Humberto Martinez, Student Assistant
The Vietnam Center and Archive, Texas Tech University

Most Improved Newsletter – Online
Chamber eUPDATE
The Greater Springfield Chamber of Commerce
Sarah Wolin, Director of Communications and Investor Relations

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Newspapers

Newspaper Hard News Story
In the Line of Fire
Pittsburgh Tribune-Review
Staff

Newspaper Feature Story
A Death in the Family
The Wall Street Journal
Elizabeth Bernstein, Staff Reporter
Nathan Koppel, Staff Reporter

Newspaper Regular Opinion/Editorial Column
Sarah Fenske columns: “The Wrong Driver,” “Racketeering for Jesus,” “Fraud Squad”
Phoenix New Times
Sarah Fenske, Staff Writer

Newspaper Regular Nonopinion/Informative Column
Calhoun Columns: “Reminders,” “True West,” and “Join the Club”
Westword
Patricia Calhoun, Editor

Newspaper Feature Series
Chaplain Turner’s Way
Atlanta Journal Constitution
Moni Basu

Newspaper Investigative Series
Companies Tap Pension Plans to Fund Executive Benefits; Social Insecurity; High-Interest Lenders Tap Elderly, Disabled
The Wall Street Journal
Ellen E. Schultz, The Wall Street Journal Staff Reporter
Theo Francis, Staff Reporter

Newspaper Special Section or Special Edition
Cancer 411
Philadelphia Daily News
Becky Batcha, Senior Writer
Jon Snyder, Assistant Graphics Editor
Nina Sachdev, Copy Editor

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Online Media

New Website: Annual budget of $10,000 or less
www.RMDadvertising.com
RMD Advertising

New Website: Annual budget more than $10,000
Red Raider Club Website
MPD Ventures
Judy Levene, Copywriter
Chris Ryckeley, Designer/Developer

Existing Website: Annual budget of $10,000 or less
Moving Forward: From the Fire to the Future Website
Our Lady of the Lake University Marketing and Communications
Mary Parra, Web Design and Marketing Specialist
Anne Gomez, Associate Director of Marketing and Communications

Existing Website: Annual budget more than $10,000
Thinkfinity Literacy Network
DAWSON + MURRAY + TEAGUE Communications
Verizon Foundations

Online Journalism - Special News Section
Auto Industry Coverage
BusinessWeek
David Welch, Detroit Bureau Chief
David Kiley, Senior Correspondent
Ian Rowley, Correspondent

Online Journalism - Special Feature Section
At the Edge of Life
The Dallas Morning News
Sonya N. Hebert, Staff Photographer
Ahna Hubnik, Video Editor/Multimedia Producer

Online Journalism - Regular Column (For Profit Website)
Money & Happiness
Yahoo! Finance
Laura Rowley

Online Publication – External Publication
Factcheck.org, 2008 Election Coverage
FactCheck.org
Annenberg Public Policy Center

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Photography, Graphics, and Design Communications

Press Photography - Spot News Photo
Supporting Hands
Associated Press
Chris Carlson

Press Photography - Photo Series/Essay (Hard News)
Kenya Election Violence
Associated Press
Ben Curtis

Press Photography - Photo Series/Essay (Feature)
At the Edge of Life
Sonya N. Hebert, Staff Photographer
Brad Loper, Editor
The Dallas Morning News

Press Photography - Sports Photo
Just Shy of a Miraclee
Pittsburgh Tribune-Review
James M. Kubus, Deputy Managing Editor/Design

Logo
Global Crosswalk Inc.
Logos Communications, Inc.
Susan F. Voyles, President
Corey Bricker, Graphic Designer

Special Design/Creation - Single item
Women Chefs and Restaurateurs Calendar
Vanguard Communications
Maria Rodriguez, President
Ryan LaLonde, Art Director
Kathy Keller, Lead Designer

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Public Relations

Public Relations One-time Campaign - Annual budget of $10,000 or less
Nielsen Consumer 360
The Nielsen Company
Mary Ellen Ryan, Media Relations Analyst
Jennifer Frighetto, Director of Media Relations, External Communications

Public Relations One-time Campaign - Annual budget more than $10,000
Man Lives in IKEA: Citizen Marketer Becomes IKEA Brand Evangelist
Mark Lives in IKEA
Ketchum

Public Relations Campaign, Ongoing - Annual budget of $50,000 or less
The Iron Horse Hotel Launch
Company B – Brand Marketing
Brigette Breitenbach
Sara Baumann

Public Relations Campaign, Ongoing - Annual budget more than $50,000
In The Know: What No One Tells You About Fertility Campaign
Colleen Minden, Director of Communications, Endocrinology, EMD Seron
Michele Baer, President, Baer Consulting

Special Promotion
Eat Local for Thanksgiving
Wendy Dore, Principal, The Marketing Partners
King County/Cascade Harvest Coalition
Eat Local for Thanksgiving team

Annual Report - Annual budget of $20,000 or less
2007 OHFA Annual Report: The Journal of Okie Dokie
Oklahoma Housing Finance Agency

Annual Report - Annual budget more than $20,000
Southwestern Medicine
UT Southwestern Medical Center
Heidi Cannella, Office of News and Publications

Community Relations Campaign
Kozmetsky Center for Child Protection Grand Opening
Center for Child Protection
Amy Carr, Center for Child Protection
Anne Lasseigne Tiedt, Momentum Public Relations

Community Service Campaign
Shoe the World: Launching SolesUnitedSM
Crocs, Inc.
Linhart Public Relations

Crisis Communications Campaign
Our Lady Still Stands – The May 6 Fire at Our Lady of the Lake University
Our Lady of the Lake University
Office of Marketing and Communications

Employee Relations Campaign
2008 Workplace of Choice Survey Communication Campaign
Danbury Hospital
Phyllis Zappala, SVP, Human Resources, Danbury Health Systems
Evelyn Jenkinson, Manager of Employee Communications, Danbury Health Systems
Davidoff Associates

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Radio

Radio Regular Newscast
7:30 am News, February 27, 2008
WFLS-FM News

Radio Regular Feature Program
Good Food
KCRW(FM)
Evan Klieman, Host
Jennifer Ferro, Executive Producer

Radio Regular Talk or Interview Program
The Splendid Table
Sally Swift, Managing Producer
Lynne Rosietto Kasper, Host
Jennifer Russell, Producer

Radio Feature Story
Visiting North Korea
PRI’s The World
Lisa Mullins, Reporter

Radio Documentary Series
McCabe’s at 50
KCRW(FM)
Lincoln Myerson, Narrator/Writer
Ariana Morgenstern, Producer

Radio Documentary, One-time
Foreclosing on the American Dream
Michigan Radio

Women's Issues Radio Program
Women in Sports Broadcasting
WRHU, Radio Hofstra University
Francine Spencer, Host & Assoc. Executive Producer
Ed Ingles, Executive Producer
A League of Our Own – Smart Talk for Women

Special Event
S2 – Safer, Smarter Workplace Conference
DAWSON + MURRY + TEAGUE Communications

Special Event
Kozmetsky Center for Child Protection Grand Opening
Center for Child Protection
Amy Carr, Center for Child Protection
Anne Lasseigne Tiedt, Momentum Public Relations

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Television

Television Feature Story/Segment - Local or Regional
Humoody
KING-TV
Pat Duggan, Producer/Writer
Jean Enersen, Host/Reporter
Ken Jones, Photographer/Editor

Television Feature Story/Segment – National
Kathleen Norris
Religion & Ethics NewsWeekly
Bob Abernethy, Host
Arnold Labaton, Executive Producer
Patti Jette Hanley, Producer

Television Investigative Feature or Series – National
Hurricane Giveaway – A CNN Investigation
CNN
Abbie Boudreau, Investigative Correspondent
Scott Zamost, Investigative Producer
Rich Brooks, Photojournalist

Television Public Affairs Program – Local or Regional
Massachusetts School of Law Educational Forum: National Guard
Massachusetts School of Law
Diane Sullivan
Michael Coyne
M. Kathryn Villare
P. Coffman
G. Alexander

Television Special Audience Programl
Green Screen Adventures
Weigel Broadcasting Co
Gail Sikevitz, Producer
Norman Shapiro, Executive Producer

Television Documentary Program – National
Witness to Jonestown
MSNBC
Peacock Productionsr

Television Documentary Series – National
Hear and Now
Home Box Office (HBO)
Sheila Nevins, Executive Producer for HBO
Irene Taylor Brodsky, Producer/Director/Writer
Sara Bernstein, Supervising Producer for HBO

Television Sports Programming – National
Real Sports with Bryant Gumbel: Flying Nun
Home Box Office (HBO)
Rick Bernstein, Executive Producer
Ross Greenburg, Executive Producer
Kirby Bradley, Senior Producer

Television Show - Informational - Local or Regional
MoneyTrack Episode 202: Meet Mr. Early – If he can do it, so can you
NETworth TV Productions, MoneyTrack
Pam Krueger, Executive Producer & Co-host
Neil Alford, Series Producer
Katie Horgan, Producer

*Note: Categories that did not receive a winning entry are not reflected on this list.